B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence

B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
Price: GBP33.34 - GBP 27.97
(as of Dec 27,2025 11:26:55 UTC – Details)

Buy Now




Publisher ‏ : ‎ Springer
Publication date ‏ : ‎ September 18, 2025
Edition ‏ : ‎ Second Edition 2025
Language ‏ : ‎ English
Print length ‏ : ‎ 406 pages
ISBN-10 ‏ : ‎ 3031946642
ISBN-13 ‏ : ‎ 978-3031946646
Item Weight ‏ : ‎ 1.7 pounds
Dimensions ‏ : ‎ 6.47 x 1.07 x 9.37 inches
Best Sellers Rank: #537,611 in Books (See Top 100 in Books) #15 in Business Sales (Books) #71 in Business Marketing #75 in Branding & Logo Design
Customer Reviews: 5.0 5.0 out of 5 stars (2) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) if (dpAcrHasRegisteredArcLinkClickAction !== true) dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, “allowLinkDefault”: true , function (event) if (window.ue) ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) ); ); P.when(‘A’, ‘cf’).execute(function(A) A.declarative(‘acrStarsLink-click-metrics’, ‘click’, “allowLinkDefault” : true , function(event) if(window.ue) ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) ); );

Buy Now