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From the Publisher

MARKETING PLAN FOR TECH STARTUPS

Building a product is hard. Getting anyone to notice it is harder.

In a world where AI, new channels, and shifting buyer behaviors constantly reshape the landscape, it’s easy to chase shiny objects and lose sight of the non-negotiable fundamentals that never change.

That is why I wrote this book:

To share lessons from the Fortune 100 and startup trenchesTo distill the secret sauce behind iconic tech brandsTo bring you the wisdom of leaders who built them

This is not theory. It’s a hands-on guide for founders who need to break through the noise and for marketing leaders who want to re-ground their teams in what matters most.

No Playbook, Just Axioms

Marketing a category defining product (AI? Self-driving car?) feels like tackling a math problem nobody solved before. There is no worked example, yet the solution hides inside a few timeless axioms. In Marketing, I rely on three:

Axiom 1 Scientific precision: For every product, there exists exactly one clear positioning statement that links its unique capability to a concrete customer need.Axiom 2 Emotional storytelling: In every purchasing decision, emotion precedes reason; marketing must first evoke feeling so that logic can later validate the choice.Axiom 3 Relentless consistency: Repeated delivery of a coherent message compounds its impact over time, while inconsistency diminishes effectiveness toward zero.

These principles guided my work at Google, where I focused on helping enterprise customers understand the potential of Google Cloud’s AI solutions and most recently at Synadia where I repositioned middleware into an edge AI platform.

Build a marketing plan you can run next week

A step-by-step system from marketers at companies like Google, Microsoft, Groq, Cisco, and Y Combinator.

Open the book, follow the worksheets, and you’ll leave with a clear messaging doc that keeps every team on-pitch, a channel scorecard to focus spend, and a launch calendar that aligns Product, Sales, and Marketing around the same dates, owners, and KPIs.

You’ll know which bets to make, which to pause, and how each activity ladders up to pipeline. No random acts of marketing—just a repeatable system you can run, measure, and improve every quarter.

Result: unmistakable clarity on who to target, what to say, where to invest, and how to track progress, so you scale faster, protect your budget, and show credible results to your leadership and investors.

From ICP to launch calendar without the guesswork

This book gives founders, marketers, and PMMs a practical, 18-element framework across Vision, Strategy, and Execution, so you can define your ICP and UVP, pick channels, budget with confidence, and run launches you can defend to investors.

What you’ll get

Copy-ready frameworks and worksheets you can plug into your plan.Real examples and playbooks from operators at leading tech companies.Guidance for early- and growth-stage teams (seed to Series B).Checklists for messaging, launch timelines, and reporting.

Outcomes you can expect A focused ICP and sharp UVP that stand up against alternatives. A channel plan and promotion strategy you can execute this week. A quarterly roadmap that turns strategy into a 90-day do-able plan.

ASIN ‏ : ‎ B0FTQ9MSZV
Publisher ‏ : ‎ Independently published
Publication date ‏ : ‎ September 30, 2025
Language ‏ : ‎ English
Print length ‏ : ‎ 271 pages
ISBN-13 ‏ : ‎ 979-8299372717
Item Weight ‏ : ‎ 1.05 pounds
Dimensions ‏ : ‎ 6 x 0.64 x 9 inches
Best Sellers Rank: #892,894 in Books (See Top 100 in Books) #147 in Global Marketing (Books) #343 in Direct Marketing (Books)
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