Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Price: $1.48
(as of Jan 19,2025 18:14:13 UTC – Details)

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Publisher ‏ : ‎ Pearson; 4th edition (August 10, 2012)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 608 pages
ISBN-10 ‏ : ‎ 0132664259
ISBN-13 ‏ : ‎ 978-0132664257
Item Weight ‏ : ‎ 3.02 pounds
Dimensions ‏ : ‎ 10.9 x 8.5 x 1 inches

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