Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing

Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing

by

Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing
Price: $4.99
(as of Jan 22,2025 05:55:28 UTC – Details)

Buy Now


From the Publisher

Digital Threads: The Small Business and Entrepreneur Playbook for Digital First MarketingDigital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing

Digital Threads: The Small Business and Entrepreneur Playbook for Digital First MarketingDigital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing

Digital Threads: The Six Containers for Digital MarketingDigital Threads: The Six Containers for Digital Marketing

The Six Containers for Digital Marketing

This illustration from Digital Threads presents The Six Containers for Digital Marketing, a foundational framework designed to help small businesses and entrepreneurs structure their marketing strategy. Each “container” represents a key component of a comprehensive digital marketing plan: Website/App, Search Engine Marketing, Email Marketing, Content Marketing, Social Media Marketing, and Influencer Marketing. Readers will learn how to use each of these elements to create a cohesive, impactful digital presence that drives engagement, builds brand awareness, and generates leads. This framework simplifies digital marketing into manageable areas, enabling you to focus on essential strategies tailored to your business goals.

Digital Threads: The SES Framework Applied to the Funnel of Digital RelationshipsDigital Threads: The SES Framework Applied to the Funnel of Digital Relationships

The SES Framework Applied to the Funnel of Digital Relationships

This illustration from Digital Threads showcases The SES Framework Applied to the Funnel of Digital Relationships. It maps out the journey from reaching the general public to transforming them into loyal advocates. At each stage—awareness (General Public), engagement (Those That Know Us), conversion (Customers), and loyalty (Advocates)—strategic use of search, email, and social media is applied to build relationships. Readers will learn how to move potential customers through these stages, developing trust and ultimately creating brand advocates. This framework helps simplify the complexities of digital relationships, offering a structured approach to engage, convert, and retain your audience.

Digital Threads: Content Creation WorkflowDigital Threads: Content Creation Workflow

Content Creation Workflow

This illustration from Digital Threads is part of a dedicated chapter on leveraging generative AI in digital marketing. It presents a Content Creation Workflow, guiding readers through essential steps for efficient content production, from Planning and Producing to Publishing and Optimizing. In this chapter, I walk you through each stage of the workflow and recommend where generative AI can enhance your efforts, such as in brainstorming or content repurposing. Just as importantly, I highlight areas where I advise against relying on AI, ensuring authenticity and quality. This structured approach helps readers navigate AI integration thoughtfully, maximizing efficiency while maintaining control over their digital marketing strategy.

Digital Threads: The Small Business and Entrepreneur Playbook for Digital First MarketingDigital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing

Digital Threads: The Small Business and Entrepreneur Playbook for Digital First MarketingDigital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing

ASIN ‏ : ‎ B0DHVDDSL8
Publisher ‏ : ‎ PDCA Social (October 1, 2024)
Publication date ‏ : ‎ October 1, 2024
Language ‏ : ‎ English
File size ‏ : ‎ 5019 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 345 pages

Buy Now