Price: $260
(as of Jan 26,2025 12:13:41 UTC – Details)

From the Publisher

How Not to Suck At Marketing

Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge.

But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to:

Create a focused marketing program that drives resultsCollaborate effectively with the key stakeholdersAssemble a high-performing marketing teamDefine and nurture your company (and personal) brandBuild a focused career and find the right job for you

Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Jeff Perkins

How2Conquer Books

How2Conquer is a boutique indie book publisher proudly based in East Atlanta Village (the coolest neighborhood in the Southeast). We connect subject experts with the subject curious through empowering nonfiction books. We launched in 2016 with a goal of making learning fresh and engaging because readers aren’t idiots. Or dummies.

Our books utilize stories, graphics, and creativity to help readers conquer new things.

Meet the Author

With over 20 years of marketing experience, Jeff Perkins is a self-described marketing geek who frequently contributes to several marketing publications and speaks at many industry events. Jeff’s work has earned him numerous accolades, including the Atlanta Business Chronicle’s MAX Award for marketing excellence and the Technology Association of Georgia’s Award for Marketing Executive of the Year.

Publisher ‏ : ‎ How2Conquer (September 1, 2021)
Language ‏ : ‎ English
Paperback ‏ : ‎ 212 pages
ISBN-10 ‏ : ‎ 194578315X
ISBN-13 ‏ : ‎ 978-1945783159
Item Weight ‏ : ‎ 10.2 ounces
Dimensions ‏ : ‎ 6 x 0.48 x 9 inches