The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
Price: $227
(as of Jan 28,2025 06:28:38 UTC – Details)

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From the Publisher

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This book will help you succeed

“Whether you’re tackling a one-time content project or gearing up for lasting cultural change, let Meghan be your guide. I’ve learned more from her than any other expert in the field.”

—Kristina Halvorson, Owner of Brain Traffic and the Confab and Button Conferences; Author of Content Strategy for the Web

“This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you’re looking to build a new practice or retool an existing one, this book will help you succeed.”

—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice

Publisher ‏ : ‎ New Riders; 2nd edition (May 14, 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 336 pages
ISBN-10 ‏ : ‎ 0138059276
ISBN-13 ‏ : ‎ 978-0138059279
Item Weight ‏ : ‎ 1.15 pounds
Dimensions ‏ : ‎ 7 x 0.65 x 9.13 inches

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