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From the Publisher

From the Intro

10 Essential Steps to Content Success

When I began truly managing the content I shared 10 years ago, falling into a constant cadence seemed like an impossible feat. I could see the many benefits of sharing content periodically, but the production process seemed too overwhelming to commit to a schedule. Seeing writing as “art” was not helping me the least bit. Looking at writing as art implies that there is a one-of-a-kind, unrepeatable quality to it. That would not be problematic at all if it did not dictate the terms of how we go about fabricating such art.

There is an expectation that if something is extraordinary it must also be arduous. A lingering thought that because content is a form of art, its production cannot possibly be standardized.

If we are to take advantage of the power of content, it is crucial to have a structured approach that facilitates decision-making. Here is the basic outline of the 10-step approach that I recommend and will thoroughly break down throughout this book. I have seen the last five steps take place in different orders effectively, so feel free to decide which area you would like to tackle first after you have completed the first five. Essentially, defining your content’s audience, channels, goals, voice, tone, and aesthetic will lay the groundwork for the execution-oriented tasks in the second part of this list. We will cover each of these in depth throughout the book, but feel free at any time to flip to the Glossary at the end of the book.

State What You Want to Achieve in Creating Content Understand Whom You Are Creating Content For Decide Where This Content Will Live Set Themes, Tones, and a Voice for Your Pieces Define a Visual Aesthetic for Your Brand’s Content Adopt Best Practices Around Content Formats and Structure Design Your Main Content Hub So That It Is Audience-Friendly Scale Your Content Production Process Shape and Consolidate Your Content Team Secure Earned, Owned, and Paid Distribution for Your Pieces

ASIN ‏ : ‎ B071X7VH11
Publisher ‏ : ‎ O’Reilly Media; 1st edition (June 12, 2017)
Publication date ‏ : ‎ June 12, 2017
Language ‏ : ‎ English
File size ‏ : ‎ 7704 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 308 pages