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From the Publisher

Learn branding basics

Branding Elements

The author categorizes the three branding elements: The Principal element (Brand identity), the Translating element (Brand communication), and the Resulting element (Brand image).

Holistic Branding Framework

Branding should be approached holistically. The author developed a Holistic Branding Framework during her doctorate studies at Manchester Business School in the UK. This framework is based on brand literature and her branding experiences while working at five-star hotels.

Qualities of an effective brand name

Successful branding involves more than just a good name; a good name is crucial in setting a brand’s direction and ensuring its success. While meeting all the criteria for a good brand name is challenging, considering the following ten attributes based on years of branding experience and research can help choose a suitable name.

Explore 12 unique branding cases

Make Way for Ducklings

Boston’s Beloved Landmark: A Channel of Empathy and Communication with Bostonians

AutoCamp Branding

Branding case about transforming the sleek and stylish aluminum Airstream into an outdoor boutique hotel

NYC Observatories

Differentiation strategies on NYC Observatories: The Way They Sell the View of Manhattan

Museum of Ice Cream

The Museum of Ice Cream (MOIC) is more than just a retail store; it’s an emotional photo zone, ice cream tasting, promotion center, small amusement park, rental and event space, and an interactive exhibition space that engages all five senses.

ZEPETO

A case of how brands collaborate with Zepto, a metaverse social media platform.

Oatly!

A rebranding case of Oatly. A brand created 28 years ago by a Swedish scientist reborn as a hip and unique brand.

Liberty Hotel

A rebranding case of the Liberty Hotel in Boston: A 139-year-old jail becomes a five-star hotel.

L.A. Burdick Chocolate

A case of L.A Burdick, a high-end artisanal chocolate brand. This case explores the brand story and its internal branding.

ASIN ‏ : ‎ B0DRHVFJG3
Publisher ‏ : ‎ Independently published (December 25, 2024)
Language ‏ : ‎ English
Paperback ‏ : ‎ 167 pages
ISBN-13 ‏ : ‎ 979-8300346287
Item Weight ‏ : ‎ 9.8 ounces
Dimensions ‏ : ‎ 5.5 x 0.38 x 8.5 inches