Controlling Your Brand in the Age of Amazon: The Brand Executive’s Playbook For Winning Online

Controlling Your Brand in the Age of Amazon: The Brand Executive’s Playbook For Winning Online

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Controlling Your Brand in the Age of Amazon: The Brand Executive’s Playbook For Winning Online
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From the Publisher

Controlling your brand in the age of Amazon. The brand executive's playbook for winning online.

Controlling your brand in the age of Amazon. The brand executive's playbook for winning online.

JAMES THOMSON, PH.D. AND WHITNEY GIBSON, ESQ.

JAMES THOMSON, PH.D. AND WHITNEY GIBSON, ESQ.

About James Thomson, Ph.D. and Whitney Gibson, Esq.

James Thomson is a partner at Buy Box Experts, and former business head of Amazon Services. He co-founded the PROSPER Show, and co-authored the book “The Amazon Marketplace Dilemma.” James has been quoted in The Wall Street Journal, The New York Times, Wired, Forbes, The Washington Post, Consumer Reports, Entrepreneur, Inc., CNBC, and Bloomberg. He holds a Ph.D. in Marketing from Northwestern University.

Whitney Gibson is a partner and leader of Vorys eControl. He has developed customized programs for companies confronting unauthorized sales, grey market sales, counterfeit sales, channel conflict and other online sales issues. He has been quoted in Forbes, The Washington Post, Corporate Counsel, and The Cincinnati Enquirer. Whitney attended the University of Cincinnati College of Law and received his undergraduate degree from Penn State University.

Brand Control

Brand Control

Brand Control

Brand Control is critical to addressing the pressures that brands now face with the maturation of online marketplaces like Amazon.
Brands often find unauthorized sellers on Amazon and other online marketplaces selling poor-quality products without the benefits that accompany authorized sales.
Many product descriptions and listings can be inconsistent and incorrect.
Often, authorized online and brick-and-mortar sellers are frustrated with unauthorized online sales.

Developing and Rolling Out an Authorized Reseller Program

Developing and Rolling Out an Authorized Reseller Program

You’ll Learn About:

Developing and Rolling Out an Authorized Reseller Program that can help you select and align authorized sellers to represent your brand

Implementing Brand Standards

Implementing Brand Standards

You’ll Learn About:

Implementing Brand Standards to ensure consistency across all online marketplaces

Aligning Your Internal Stakeholders and Authorized Sellers

Aligning Your Internal Stakeholders and Authorized Sellers

You’ll Learn About:

Aligning Your Internal Stakeholders and Authorized Sellers to support a sales strategy that addresses the unique pressures of online marketplaces

Brand Control

Brand Control

Brand Control

Developing and Rolling Out an Authorized Reseller Program

Developing and Rolling Out an Authorized Reseller Program

Authorized Reseller Program

Implementing Brand Standards

Implementing Brand Standards

Implementing Brand Standards

Aligning Your Internal Stakeholders and Authorized Sellers

Aligning Your Internal Stakeholders and Authorized Sellers

Alignment

eCONTROL FOR LONG-TERM BRAND EQUITY

eCONTROL FOR LONG-TERM BRAND EQUITY

ASIN ‏ : ‎ B0851RJWRJ
Publisher ‏ : ‎ James Thomson and Whitney Gibson (February 20, 2020)
Publication date ‏ : ‎ February 20, 2020
Language ‏ : ‎ English
File size ‏ : ‎ 2363 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 143 pages
Page numbers source ISBN ‏ : ‎ B08RL57335

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