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From the Publisher


The first full-cycle structured Product Management Methodology
The book unveils the Pivoting Life Operating Model (PLOM), a transformational framework that kicks the outdated concept of product-market fit to the curb. PLOM embraces infinite iteration and adaptability as the new north star. It pushes companies to make continuous pivoting their secret weapon, weaving agility into the very DNA of product strategy.
Unlike product development, which has established frameworks like SCRUM, Agile, and Kanban, product management lacks a universally accepted methodology. Many organizations adopt ad-hoc approaches based on experience, tools, and intuition, leading to inconsistent practices across teams.
“PLOM is the product management equivalent of SCRUM for engineering.”
PLOM Advantages:
Repeatable and Measurable Framework
Defines Key Roles and Responsibilities
Focuses on Continuous Improvement
Measurable Product Success Metrics
Pre-defined Technology Toolset
Scalable Product Operating Model
Covers data products
Supports tech-enabled services
Praises for Pivoting as a Way of Life
Industry leaders and practitioners describe Pivoting as a Way of Life as insightful, thought-provoking, practical, timely, and a must-read for entrepreneurs and product leaders.


Nick Besbeas, Former Global CMO of LinkedIn:
“Pivoting as a Way of Life is an essential resource for entrepreneurs of all experience levels. It provides actionable insights and a blueprint to foster innovation and thrive amidst disruptions and paradigm shifts.


Tim Yates, Former CEO of Monster Worldwide:
“A highly thought-provoking critique of some established industry norms and a comprehensive guide for continuous innovation. Pivoting as a Way of Life is a must-read.”


Mark Hamdan, Managing Director, HEXA Ventures:
“This is probably the most important product strategy and management book of the decade.”


Jim Burke, Five-time CEO of global enterprises:
“I had first-hand experience with the value of Hanna’s disciplined innovation and product management system. I highly recommend Pivoting as a Way of Life for anyone studying innovation and strategy and those embarking on startup journeys.”


PLOM’s Frameworks, Metrics, and Disciplines
The Pivoting Life Operating Model (PLOM) is built on ten frameworks, five pivoting disciplines, and fifty metrics.
You do not need to wait for a large transformation project to adopt and implement the PLOM frameworks, disciplines, and metrics. You can start today! At the end of every chapter, the book builds PLOM puzzle pieces and recommends the top three actions you can take based on the topics discussed in that chapter.
ASIN : B0DHDBBLH2
Publisher : Fairlead Corporation (September 16, 2024)
Language : English
Paperback : 326 pages
ISBN-13 : 979-8991585408
Item Weight : 13.4 ounces
Dimensions : 5.5 x 0.74 x 8.5 inches
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