Price: $9.99
(as of Jan 25,2025 10:03:05 UTC – Details)

From the Publisher

What You’ll Find Inside…

The Business Podcast Blueprints

Learn about how to set an overarching podcast goal (your Business Podcast Blueprint) and how to use Podcast Value Math to design a podcast that brings your business exactly what it needs, and create a cohesive body of work designed to help you grow. This is the foundation that profitable podcasts are built on, and will completely change how you think about the work your show is doing for your company.

The Metrics

Here, you’ll find detailed breakdowns of 15 different business outcomes (metrics you can track!) you can optimize your podcast for. Each one includes the kinds of businesses that can expect to see the most success with them, examples of the metric in action, your priorities in production, workflows and promotion, what it will cost and how to track and evaluate your results.

This is the A-Z of how to podcast. If you are starting a new show, or updating an existing one, this section will take you step-by-step from idea to release. It covers launching, branding, episode format and structure, release schedules, sound capture, show notes, promotional materials guest management, processes, tools and working with third party service providers.

Relentlessly Practical Podcasting

One Stone Creative is a podcast production agency specializing in Relentlessly Practical Podcasting for business owners. This means setting clear goals, optimizing the show to meet those goals, and rigorously tracking the results so you know exactly what outcomes your podcast is responsible for.

About the Author

Megan Dougherty

Megan Dougherty is a digital marketing strategist with a background in online business development. In 2017 she co-founded One Stone Creative a podcast production agency specializing in leveraging podcasts as marketing channels for small businesses. Megan is also the creator of the Podcasting for Business Conference, and the State of Business Podcasting Report. She currently lives in Western Quebec with her spouse, 2 cats, 5 chickens and over 65 thriving houseplants.

ASIN ‏ : ‎ B0DC6ZZTK7
Publication date ‏ : ‎ September 10, 2024
Language ‏ : ‎ English
File size ‏ : ‎ 1076 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 343 pages