The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Price: (as of – Details) Buy Now From the Publisher ASIN ‏ : ‎ 0749465158 Publisher ‏ : ‎ Kogan Page; 5th edition (January 31, 2012) Language ‏ : ‎ English Paperback ‏ : ‎ 512 pages ISBN-10 ‏ : ‎ 9780749465155 ISBN-13 ‏ : ‎ 978-0749465155 Item Weight ‏ : ‎ 1.98 pounds Dimensions … Read more

Brand Management: Principles and Applications for Effective Branding

Brand Management: Principles and Applications for Effective Branding

Price: (as of – Details) Buy Now From the Publisher Publisher ‏ : ‎ Kogan Page; 1st edition (May 28, 2024) Language ‏ : ‎ English Paperback ‏ : ‎ 344 pages ISBN-10 ‏ : ‎ 1398611581 ISBN-13 ‏ : ‎ 978-1398611580 Item Weight ‏ : ‎ 1.8 pounds Dimensions ‏ : ‎ 6.69 x … Read more

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Price: (as of – Details) Buy Now Publisher ‏ : ‎ Pearson; 5th edition (October 8, 2019) Language ‏ : ‎ English Paperback ‏ : ‎ 600 pages ISBN-10 ‏ : ‎ 1292314966 ISBN-13 ‏ : ‎ 978-1292314969 Item Weight ‏ : ‎ 2.82 pounds Dimensions ‏ : ‎ 8.39 x 0.98 x 10.79 inches … Read more