The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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Publisher ‏ : ‎ Harperbusiness; First Edition (January 1, 1998)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 192 pages
ISBN-10 ‏ : ‎ 0887309372
ISBN-13 ‏ : ‎ 978-0887309373
Item Weight ‏ : ‎ 11.3 ounces
Dimensions ‏ : ‎ 5.75 x 0.75 x 8.75 inches

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