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From the Publisher

As the customer acquisition costs are skyrocketing, is getting more and more difficult to break-even.

You can make sure that you hold on to your customers once they buy once from you:

Understand who are the best ones to acquire more like themWhat makes them buyWhat would make them buy again

That’s why, companies have to monitor the ratio between the Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV), and to fine-tune their marketing initiatives so that they focus on the right customers, with the right products, at the right time, and using the right message.

Companies willing to improve Customer Lifetime Value must first make sure they have the answers to these questions:

Are we acquiring the right customers?Who are our best customers?Why are they buying from us?Are we setting the right expectations?How well are we helping our customers to make progress in their lives?

That’s why, companies willing to scale must first properly monitor what matters before feeding the acquisition machine.

Ensuring that the company has nailed the data hygiene, and has the discipline of aligning everyone around the actual consumer behavior is the healthy way to grow an eCommerce.

Neil Hoyne, Chief Measurement Officer, Google

“Customer research is one of the most neglected yet important parts of marketing. This book helps you learn how to blend qualitative and quantitative data to improve not only customer lifetime value but the relationships behind it.”

Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania

“More and more companies are recognizing that Customer Lifetime Value is a crucial component of a customer-centric strategy. However, few know how to optimize their practices around it. Valentin aims to make CVO (Customer Value Optimization) broadly accessible so all companies can benefit from it. His book is a significant part of the CLV revolution: a step-by-step guide to optimize the CLV from a practitioner perspective.”

Daniel McCarthy, Assistant Professor of Marketing at the Emory University

“Investors, executives, and managers are waking up to the reality that not all revenue is created equal — revenue from die-hard loyal repeat buyers is worth a lot more than revenue from one-timers. However, it is still unclear how to properly account for and measure these differences, and harder still to optimize your business around this reality. This book is a valuable deep dive for anyone looking to better understand these concepts, from accounting to measurement to optimization.”

Talia Wolf, Founder & CEO, Getuplift

‘The CLV Revolution’ has SO many amazing actionable frameworks and strategies for long-term customer nurturing, relationship building, and shifting towards a Customer Value Optimization model.

I cannot recommend this book enough!”

Included with this book

Customer Journey Mapping TemplateThe 7 Dominant Numbers in eCommercePost-purchase Automation Flow for eCommerceRFM Segmentation TemplateAcquisition and Onboarding flow

ASIN ‏ : ‎ B0CJC7FKC5
Publisher ‏ : ‎ Omniconvert Press (September 18, 2023)
Publication date ‏ : ‎ September 18, 2023
Language ‏ : ‎ English
File size ‏ : ‎ 11422 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 275 pages