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From the Publisher

The Comprehensive & Updated Google Ads Guide

Google Ads is an amazing tool, but to take advantage of it, your Google Ads account needs to be perfect. In this book, you will learn how to optimize your Google Ads account so that it generates maximum revenue in minimum time.

Matthieu Tran-Van: The Google Ads expert, author of the book

Matthieu became a recognized expert on Google Ads :

Over 15 years of Google Ads campaign managementEmployee for 10 years at Google (Performance expert for top global advertisers)Digital marketing blogger since 2009Lecture for MsC and MBA courses (187h/year)Member of the SMX Paris Jury since 2018 (judge for the best Google Ads campaigns in France)

Companies that have used the Google Ads Strategist Handbook handbook have succeeded in:

DOUBLE THE CONVERSION RATE

Conversion rate and profitability have doubled in two months for this ecommerce advertiser.

GO FROM 200 to 600 LEADS/month

The leads obtained by this advertiser have been multiplied by 3 in just one month.

IMPROVE ROI BY +25%

The ROI of those ecommerce campaigns jumped by +25%, and revenues doubled.

DOUBLE REVENUES IN 60 DAYS

Thanks to optimized YouTube campaigns, this entrepreneur went from 10k USD to 20k USD in less than 60 days.

LOWER CPL by -60%

This advertiser decreased his Cost Per Lead by -60% and increased leads by +73%.

DIVIDE THE CPC IN HALF

As soon as the techniques were applied, this account saw its CTR multiplied by 6, and CPC divided in half.

This book is the Ultimate Google Ads Guide for four main reasons:

Comprehensive and Up to date: In 375 pages, this book covers everything you need to know about Google Ads to tame the system and its new features.Convenient and Easy: Optimize your campaigns at your pace with step-by-step examples, screenshots and tutorials.Advanced Optimizations: Find unique tips to maximize the results of your campaigns, used by the best specialists.All Secrets Revealed: This book covers all the latest optimizations available to you, including the art of mastering the latest Performance Max campaigns

ASIN ‏ : ‎ B0BT7G3DNV
Publisher ‏ : ‎ Independently published (January 28, 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 354 pages
ISBN-13 ‏ : ‎ 979-8374068184
Item Weight ‏ : ‎ 1.15 pounds
Dimensions ‏ : ‎ 6 x 0.89 x 9 inches