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(as of Jan 22,2025 13:31:17 UTC – Details)

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From the Publisher

The SaaS Email Marketing Playbook, in short…

Everything you need to create your own email program

From strategy to implementation to optimization, the book will take you through the end-to-end process of setting up your own SaaS email marketing program.

SaaS milestones, email sequence structures, copywriting, data segmentation strategies, and email analysis. All included.

Advanced tips to level up

Sprinkled throughout the book are advanced tips for reporting, data management, optimization, team structure, and much much more.

Re-visiting the book a second time will help you significantly improve the performance of your email marketing program and its impact on your business.

7 Deep dives

The book also includes seven deep dives to help implement your onboarding, upsell, retention, referral, reactivation, and behavioral sequences.

You’ll see several examples, and we’ll dive deep into the reasons why the proposed strategies can be effective in SaaS.

Plenty of tools & ressources

The book helps you connect theory and practice. Once you’re ready to start putting your program together, you’ll be able to tap into numerous tools and resources designed to help you get started fast.

Book also available in French

The SaaS Email Marketing Playbook has everything you need to plan, build and optimize your email marketing program.

Publisher ‏ : ‎ Étienne Garbugli (April 24, 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 1777160405
ISBN-13 ‏ : ‎ 978-1777160401
Item Weight ‏ : ‎ 14.4 ounces
Dimensions ‏ : ‎ 6 x 0.58 x 9 inches