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From the Publisher
A sharp, highly visual textbook
complete with:
Quotes
Interviews
Case studies
Practical exercises
Why trends?
Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers.
Dive into the world of trends, trend forecasting and consumer-insight techniques.
The Trend Forecaster’s Handbook is a modern textbook and teaching aid for students and tutors.
This ‘how to’ book provides the skills to understand and track trends and use them to inform their research, design and product development.
A highly visual introduction to the world of trend forecasting and consumer insight, drawing from the real-life successes of key industry players.
Essential research for creators
Learn the difference between a design that sells and one that languishes on the shelf.
Each chapter provides practical exercises to allow students to experience the techniques or methodologies explored.
“Highly visual and a genuinely eye-opening insight into the way designers can spot and dictate visual and cultural trends, keeping their work constantly at the cutting edge.”
– Computers Arts Project
“The book is clear and concise, offers a journey through the unexpected, and engages the reader with clear guidelines. It offers insider knowledge and soundbites from those working in the industry.”
– Just4Textiles
“The Trend Forecaster’s Handbook is a well published and intelligently written book for starting ‘forecasters’ looking for theoretical background and interesting experiences.”
– The Pop-Up City
“The Trend Forecaster’s Handbook is a highly readable and beautifully designed book that provides a practical framework for understanding and reacting to cultural trends. The original edition, which was published in 2010, is considered the definitive source for learning about trends, strategy, and innovation thinking.”
– QRCA VIEWS
Publisher : Laurence King Publishing; 2nd edition (July 30, 2019)
Language : English
Flexibound : 240 pages
ISBN-10 : 1786273853
ISBN-13 : 978-1786273857
Item Weight : 2.71 pounds
Dimensions : 8.9 x 1 x 11.35 inches
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