The Value Mix: The Framework to Create Meaningful Products and Services for Your Audience (From Market Opportunity to Value Proposition)

The Value Mix: The Framework to Create Meaningful Products and Services for Your Audience (From Market Opportunity to Value Proposition)
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(as of Feb 17,2025 14:21:45 UTC – Details)

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From the Publisher

The Value Mix: New Value Proposition Design

The Value Mix: New Value Proposition Design

Understand what your customers really want

Understand what your customers really want

Map your competitor landscape and see where you can win

Map your competitor landscape and see where you can win

Design compelling new value propositions

Design compelling new value propositions

Discover the joy of creating products that people want to buy

Discover the joy of creating products that people want to buy

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Objective
Finding new opportunities
Designing value propositions

Description
The business world has been changing in an accelerated way over the last decades, making it hard to anticipate what will come next. So, how can you identify new opportunities for your business?
How do you go from an idea to a product or service that people want? How do you translate a customer interview into marketing insight?

Starting a new business

Corporate innovation

Product innovation

Publisher ‏ : ‎ Independently published (January 13, 2019)
Language ‏ : ‎ English
Paperback ‏ : ‎ 115 pages
ISBN-10 ‏ : ‎ 179405605X
ISBN-13 ‏ : ‎ 978-1794056053
Item Weight ‏ : ‎ 4.3 ounces
Dimensions ‏ : ‎ 5 x 0.26 x 8 inches

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