Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Price: $41.99 - $36.99
(as of Jan 16,2025 18:01:27 UTC – Details)

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From the Publisher

Robert Cialdini: Engaging style & numerous research-based takeaways make it a standout in the fieldRobert Cialdini: Engaging style & numerous research-based takeaways make it a standout in the field

Roger Dooley quote: A clear & actionable guide to how customers' brains really workRoger Dooley quote: A clear & actionable guide to how customers' brains really work

Jeff Kreisler:Straight-forward well-researched easy-to-use How behavioral insights improve strategyJeff Kreisler:Straight-forward well-researched easy-to-use How behavioral insights improve strategy

Ann Handley: Reveal[s] all the secrets, biases & weird brain science fueling human decisionsAnn Handley: Reveal[s] all the secrets, biases & weird brain science fueling human decisions

Melina Palmer: Short chapters...give a mix of great stories balanced with science & proven tipsMelina Palmer: Short chapters...give a mix of great stories balanced with science & proven tips

Publisher ‏ : ‎ Kogan Page; 1st edition (August 30, 2022)
Language ‏ : ‎ English
Paperback ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 1398606480
ISBN-13 ‏ : ‎ 978-1398606487
Item Weight ‏ : ‎ 1.3 pounds
Dimensions ‏ : ‎ 6.14 x 0.63 x 9.21 inches

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