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What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about.
What Customers Hate will show you how to avoid the common pitfalls and how to change the philosophical view of customer experience so you can learn that customer experience is actually an innovation activity.
Publisher : AMACOM (October 13, 2016)
Language : English
Hardcover : 256 pages
ISBN-10 : 0814437818
ISBN-13 : 978-0814437810
Item Weight : 1.12 pounds
Dimensions : 6.5 x 1 x 9.65 inches
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