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From the Publisher

Part I: Mindset

Reflect on the perceptions and interpretations you’ll need to adopt to overcome common business development challenges.

Part II: Strategies

Learn the most effective strategies to use based on where your clients are in the sales process.

Part III: Tactics

Employ core tactics to execute your strategies. Discover how to build a stellar reputation, grow your network, read a room, and more.

About the Author:

Robert Chen is a Partner at Exec|Comm and leads the firm’s business development efforts. He helps Fortune 100 business leaders and their teams tap their potential, deepen client relationships, and win in the most competitive marketplaces. In addition to his corporate client work, Robert teaches Advanced Persuasion and Storytelling and Managerial Communication at the Wharton School for their MBA and Executive MBA programs. He was recognized in 2021 with the Top 50 Outstanding Asian Americans in Business Award. Robert writes for Fast Company, Business Insider, and Training Magazine.

Publisher ‏ : ‎ Wiley; 1st edition (April 12, 2022)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 336 pages
ISBN-10 ‏ : ‎ 111975514X
ISBN-13 ‏ : ‎ 978-1119755142
Item Weight ‏ : ‎ 1.15 pounds
Dimensions ‏ : ‎ 6.3 x 1.3 x 9.2 inches