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Learn More About BRANDING DEMOCRATS

The Democratic Party’s brand is broken. For decades, Democrats have allowed Republicans to set the narrative and the consequences have been dire. From George W. Bush’s economic failures to an impeached incumbent in 2020, Republicans are still winning in the face of massive political missteps. This is inexcusable. Things fundamentally must change—and the stakes couldn’t be higher.

Branding Democrats offers Democrats a way forward: to build a stronger—and smarter—brand that works in the volatile political climate today. Using real world examples from past campaigns and years of branding expertise, Ken and Daryl Weber lay out a blueprint for taking the Democratic Party’s brand from nonexistent to a consistent message that resonates with voters.

America’s future is at stake. Together, let’s build a stronger, more powerful Democratic brand.

VISIT BRANDINGDEMOCRATS.COM TO FIND OUT MORE.

KEN WEBER

Ken Weber is president of Weber Asset Management, a registered investment advisor firm based in New York. He started the business with no formal training in the financial industry’s sales techniques, but within a few years it grew—thanks to branding and marketing—to be among the top ten percent of the industry, based on assets under management. For ten years, Ken Weber wrote a political blog, Sanity-First.com, and he is the author of the book Dear Investor, What the HELL are You Doing?.

DARYL WEBER

Daryl Weber, Ken’s son, is a brand strategist who has worked for some of the biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Google, and many others. He was previously global director of creative strategy at The Coca-Cola Company and a strategy director at the brand consultancy Redscout. Daryl’s book, Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, has been translated into several languages and has received rave industry reviews.

Publisher ‏ : ‎ RealClear Publishing (September 13, 2022)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 200 pages
ISBN-10 ‏ : ‎ 1637554710
ISBN-13 ‏ : ‎ 978-1637554715
Item Weight ‏ : ‎ 9.6 ounces
Dimensions ‏ : ‎ 5.5 x 1 x 7.5 inches