Price: $19.99 - $15.33
(as of Apr 11,2025 10:38:15 UTC – Details)

From the Publisher

How can we transform science professionals into persuasive, strategic marketers?

CEO and author Elizabeth Chabe offers science professionals the marketing knowledge and tools needed to gain visibility, resonance, and impact for their work. Beginning with essential principles like identifying target audiences, developing value propositions, and choosing optimal channels, Chabe’s book progresses to examine creative ideation, branding, analytics and more. Real-world case studies showcase effective science marketing strategies across disciplines.

The Giant’s Ladder equips readers with practical insights on positioning products, crafting compelling narratives, planning successful campaigns, using analytics, and navigating events like trade shows. Blending creativity with analytical rigor, scale this step-by-step “ladder” that empowers scientists, engineers, and innovators to make their work stand out.

Publisher ‏ : ‎ Advantage Media Group (January 23, 2024)
Language ‏ : ‎ English
Paperback ‏ : ‎ 200 pages
ISBN-10 ‏ : ‎ 1642256021
ISBN-13 ‏ : ‎ 978-1642256024
Item Weight ‏ : ‎ 9.6 ounces
Dimensions ‏ : ‎ 6 x 0.5 x 9 inches