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From the Publisher

John Gumas & Craig Alexander

What the industry experts are saying about Challenger Brand Marketing:

“Challenger Brand Marketing is more than a great resource for marketers, it’s a philosophy, mindset, and mission on how to maximize your budget and effectively compete against organizations with greater resources.”

– Drew McLellan, CEO, Agency Management Institute, Inc. (AMI)

John Gumas, CEO, Gumas Advertising & Craig Alexander, President, Gumas Advertising

About the Authors

John Gumas, CEO, Gumas Advertising is a veteran of the branding, advertising, and interactive marketing industry, John founded Gumas Advertising in 1984, the award-winning firm named one of the top branding and interactive marketing firms by the California Business Times. Craig Alexander, President, Gumas Advertising has more than 30 years of experience in branding, advertising, and marketing. He has worked with high-profile accounts such as Microsoft, Sony Pictures, Carl’s Jr., and NASDAQ.

“Challenger Brand Marketing” is the sequel to John Gumas’ book, “Marketing Smart.” Where “Marketing Smart” provides a foundation for success with tips on branding, advertising, and digital marketing, “Challenger Brand Marketing” goes further, offering a comprehensive manual explaining how to build brand awareness and brand value by applying more ingenuity and fewer resources.

“Challenger brands have a real opportunity in markets dominated by brand gorillas that can outspend, outmerchandise, outsell, and outresource competitors,” said Gumas. “The only way to compete is by changing the rules. Challenger Brand Marketing shows companies of all shapes and sizes how to apply a different marketing mindset and adopt simple marketing tactics to take on the big brands and win. If you’re not the one spending the most money in your category, then you are a Challenger Brand and must compete differently to be successful.”

ASIN ‏ : ‎ B0BV1DDSQS
Publisher ‏ : ‎ Independently published (February 7, 2023)
Language ‏ : ‎ English
Paperback ‏ : ‎ 172 pages
ISBN-13 ‏ : ‎ 979-8838881373
Item Weight ‏ : ‎ 8.5 ounces
Dimensions ‏ : ‎ 6 x 0.39 x 9 inches