Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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Challenger
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
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Challenger Brand Marketing®
Price: (as of – Details) Buy Now From the Publisher John Gumas & Craig Alexander What the industry experts are saying about Challenger Brand Marketing: “Challenger Brand Marketing is more than a great resource for marketers, it’s a philosophy, mindset, and mission on how to maximize your budget and effectively compete against organizations with greater … Read more
The Challenger Sale: Taking Control of the Customer Conversation
Price: (as of – Details) Buy Now ASIN : 1591844355 Publisher : Portfolio; 5655th edition (November 10, 2011) Language : English Hardcover : 240 pages ISBN-10 : 9781591844358 ISBN-13 : 978-1591844358 Item Weight : 2.31 pounds Dimensions : 6.2 … Read more