Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Price: (as of – Details) Buy Now ASIN ‏ : ‎ 0743249380 Publisher ‏ : ‎ Free Press; First Edition (April 6, 2004) Language ‏ : ‎ English Hardcover ‏ : ‎ 368 pages ISBN-10 ‏ : ‎ 9780743249386 ISBN-13 ‏ : ‎ 978-0743249386 Item Weight ‏ : ‎ 1.15 pounds Dimensions ‏ : ‎ … Read more

Marketing For SuperVillains: Diabolical Tips on Differentiation, Decommoditization and World Domination

Marketing For SuperVillains: Diabolical Tips on Differentiation, Decommoditization and World Domination

Price: (as of – Details) Buy Now ASIN ‏ : ‎ B0CLN1Z2VK Publisher ‏ : ‎ Decommoditized (October 24, 2023) Language ‏ : ‎ English Paperback ‏ : ‎ 182 pages ISBN-13 ‏ : ‎ 979-8989067305 Item Weight ‏ : ‎ 7.7 ounces Dimensions ‏ : ‎ 5.5 x 0.41 x 8.5 inches Buy Now

Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability: Achieving Superior Differentiation, Speed to Market, and Increased Profitability

Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability: Achieving Superior Differentiation, Speed to Market, and Increased Profitability

Price: (as of – Details) Buy Now Publisher ‏ : ‎ McGraw Hill; 1st edition (July 15, 2005) Language ‏ : ‎ English Hardcover ‏ : ‎ 335 pages ISBN-10 ‏ : ‎ 0071457895 ISBN-13 ‏ : ‎ 978-0071457897 Item Weight ‏ : ‎ 1.4 pounds Dimensions ‏ : ‎ 9.1 x 1 x 9.3 … Read more