SIRFs Up – Catching the Next Wave in Marketing: The Story of How “Spend to Impact Response Functions” (SIRFS), Algorithms and Software Are Changing The Face of Marketing February 4, 2025 by Singh … Read the rest “SIRFs Up – Catching the Next Wave in Marketing: The Story of How “Spend to Impact Response Functions” (SIRFS), Algorithms and Software Are Changing The Face of Marketing”