What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
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Publisher ‏ : ‎ Jossey-Bass; 1st edition (January 7, 2014)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 272 pages
ISBN-10 ‏ : ‎ 111861125X
ISBN-13 ‏ : ‎ 978-1118611258
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 6.3 x 1 x 9.1 inches

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