What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Price: (as of – Details) Buy Now Publisher ‏ : ‎ Jossey-Bass; 1st edition (January 7, 2014) Language ‏ : ‎ English Hardcover ‏ : ‎ 272 pages ISBN-10 ‏ : ‎ 111861125X ISBN-13 ‏ : ‎ 978-1118611258 Item Weight ‏ : ‎ 2.31 pounds Dimensions ‏ : ‎ 6.3 x 1 x 9.1 inches … Read more